Food photography is arguably one of the most challenging types of photography out there.
Like painting, you start with a blank canvas and build.
Layer upon layer, you construct the photo until you reach the perfect balance of reality and art.
Everything in the photo is a decision. Every piece is perfectly placed by the photographer.
If you run a restaurant, bar or café you know how important your menu is. It is the first introduction to your food that a customer gets and having great pictures can make a world of difference.
In this multicultural place that we live in, in a city full of tourists and international business travelers not all of whom speak great English, how do you attract them into your food establishment with ease? Everyone can understand a photograph; the phrase “people eat with their eyes” has never been so relevant. Most people like to see a photo of their food before they order so they know exactly what they are getting, and for those from a different culture who are not familiar with your style of dishes, this is even more important.
Here is some samples of my work from The Locks Brioche and Medley by Andrew Rudd
January 23, 2016
Commercial & Website, Hospitality
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