Food photography is arguably one of the most challenging types of photography out there.
Like painting, you start with a blank canvas and build.
Layer upon layer, you construct the photo until you reach the perfect balance of reality and art.
Everything in the photo is a decision. Every piece is perfectly placed by the photographer.
If you run a restaurant, bar or café you know how important your menu is. It is the first introduction to your food that a customer gets and having great pictures can make a world of difference.
In this multicultural place that we live in, in a city full of tourists and international business travelers not all of whom speak great English, how do you attract them into your food establishment with ease? Everyone can understand a photograph; the phrase “people eat with their eyes” has never been so relevant. Most people like to see a photo of their food before they order so they know exactly what they are getting, and for those from a different culture who are not familiar with your style of dishes, this is even more important.
January 23, 2016
Food Photography, Hospitality
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